Marketing Operations &
Revenue Growth Consulting
I help B2B companies build clearer, more scalable revenue systems.This is for teams that have good products and ambitious growth goals, but are struggling with disconnected tools, unreliable data, manual processes or unclear reporting.Whether you are scaling your go-to-market operation, improving your CRM, aligning marketing and sales, or preparing for the next stage of growth, I help turn your systems and processes into a reliable engine for revenue.
Your marketing works.
Your systems don’t.
Good campaigns get wasted when the tools, data and handoffs behind them are a mess. Leads go cold, sales stops trusting the numbers, and nobody can say what’s actually working.
- Fragmented MarTech
- Disconnected CRM and marketing systems
- Underused automation
- Unclear lifecycle stages
- Inefficient lead routing
- Weak Sales/Marketing handoffs
- Manual operational work
- Poor data quality
- Limited attribution
- Unclear pipeline visibility
Pipeline you can’t explain, predict or repeat.
Tools and processes get added one campaign at a time. Nobody ever designs the whole engine — and a new dashboard won’t fix that.
Eight ways I help you grow
Strategy & Revenue Operations
A clear plan for how leads move from first touch to closed deal — and who owns each step.
MarTech & Systems
Fewer tools, better connected. Cut the overlap and make your stack earn its cost.
Marketing Automation
Get real value out of your marketing automation: clean setup, working automation and reporting you trust.
Lifecycle & Automation
Always-on journeys that nurture leads and hand the hot ones to sales at the right moment.
Marketing Operations & Revenue Growth
Everything connects back to one engine: more leads, better data, faster deals.
Data, Integrations & AI
Connected systems, clean data and AI that turn your marketing stack into a smarter engine.
Analytics & Attribution
See where pipeline comes from, where it stalls, and what your marketing spend returns.
Demand Generation & ABM
Campaigns and ABM built to create pipeline — not just clicks and impressions.
Training & Enablement
Equip your team with the knowledge, processes and tools to keep the system running.
Marketing Automation
I specialise in taking underperforming or overcomplicated marketing automation environments and turning them into reliable growth systems: clean data, precise lead scoring, automated nurturing that works, and clear sales handoffs. Whether it’s Salesforce Account Engagement (Pardot), Marketing Cloud Next, Marketo or similar platforms, I build it, document it, and train your team so the results stick after I leave.
Strategic to plan it. Technical to build it.
I’m Isaac. For 10+ years I’ve been the person B2B teams call when their marketing and CRM stack stops paying for itself — leads leaking, data nobody trusts, reporting that can’t answer a simple question. I’ve fixed that across MarTech, marketing automation, lead nurturing and demand generation, in enterprise environments spanning 20+ countries.
You work directly with me — no account layer, no handover to a junior team. I plan the fix and I build it, so you get a system tied to how your business actually makes money, and a team that can run it after I leave.
Best data-driven and MarTech mentor I’ve ever had. When I started off in digital marketing development years ago, Isaac selflessly supported my growth into an expert I am today. We have crossed paths in both, digital campaign execution and development, together working on data-driven solutions that support strategic direction and drive revenue. He is a true hands-on problem solver and demonstrates technical skillset highly valued in the MarTech community. Isaac is the right talent for companies hiring in complex digital marketing development projects, especially in B2B sector.
An outstanding marketing and software development professional. His creative and innovative approach makes him a natural leader capable of designing and implementing unique and effective solutions. With a constant focus on objectives and results, Isaac combines technical expertise with strategic vision, consistently exceeding expectations and making a significant impact on the projects he leads. His ability to work collaboratively, solve problems, and adapt quickly to market changes positions him as an invaluable asset to any organization.
I have had the privilege to work with and for Isaac for almost a decade. His role has changed many times; from being a trainee in my team, to becoming the CEO to whom I reported. What has remained the same during all these years is his unfaltering dedication and commitment. Isaac is hardworking and relentless when it comes to delivering results, but considerate and open-minded when it comes to leading people. What really makes Isaac stand out is his capability to flexibly shift between roles; being the expert when required, leading when needed.
Plain-language notes on marketing automation
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Marketing Cloud Next
Account Engagement to Marketing Cloud Next: the migration checklist in build order
A 15-phase checklist for moving from Account Engagement to Marketing Cloud Next, in build order. Tick items off and your progress stays in your browser.
03 Nov 2026 · 20 min read -
Account Engagement
Salesforce campaigns in Account Engagement: build the structure
How to structure Salesforce campaigns so every download, email and event reports into one place, and you can answer “what worked?” without a spreadsheet.
02 Nov 2026 · 9 min read -
Account Engagement
Salesforce Account Engagement AKA Pardot fundamentals: the dashboard, the navigation and the words that trip everyone up
Most Account Engagement (Pardot) confusion is about vocabulary, not technology. A plain-language tour of the dashboard, the navigation and the terms that trip everyone up.
02 Nov 2026 · 12 min read -
Marketing Automation
Marketing operations, rebuilt: connecting data, technology and teams into one growth engine
Data quality, attribution, account-based marketing, lead nurturing, testing and sales alignment: the connected discipline that turns marketing technology into marketing results.
17 Aug 2026 · 10 min read
Common questions
What do you do?
I’m Isaac Cachero, an independent marketing operations and revenue operations (MarOps and RevOps) consultant for B2B companies. I help teams fix disconnected tools, unreliable data, manual processes and unclear reporting, so marketing and sales run as one reliable revenue system.
Who do you work with?
B2B teams with good products and ambitious growth goals that are held back by disconnected tools, unreliable data, manual processes or unclear reporting. That includes teams scaling their go-to-market operation, improving their CRM, aligning marketing and sales, or preparing for the next stage of growth.
What services do you offer?
I work across eight areas: Strategy and Revenue Operations; MarTech and Systems; Marketing Automation; Lifecycle and Automation; Data, Integrations and AI; Analytics and Attribution; Demand Generation and ABM; and Training and Enablement.
What experience do you have?
I have 10+ years in digital marketing and marketing technology. I’ve led marketing technology and data-driven marketing at Wärtsilä Corporation, where I’ve overseen a €5M+ marketing technology ecosystem, and I ran the digital marketing agency Acebo Oy as CEO, with operations in Finland and Spain.
What results have you delivered?
At Wärtsilä I integrated 70% of the MarTech stack, cut redundancies by 30% and improved campaign efficiency by 25%. The global always-on journey framework I built increased marketing-generated pipeline by 12% and reduced customer acquisition cost by 29%. I also enabled the company’s first multi-touch attribution model. Earlier, as CEO of Acebo Oy, I grew revenue by 125%.
Which platforms do you work with?
My marketing automation work covers Salesforce Account Engagement (Pardot), Marketing Cloud Next, Marketo, HubSpot, ActiveCampaign and Mailchimp. On the CRM side I work with Salesforce and Microsoft Dynamics. For analytics and data I use Google Tag Manager, Google Analytics, Looker Studio and Tableau, and for account-based marketing, Demandbase and N.rich. I connect them with Zapier, Supermetrics and custom API development.
Do you handle data privacy and GDPR?
Yes. Privacy is built into how I design marketing systems, not added afterwards. I’ve managed the lifecycle of 15+ data-driven applications in line with GDPR, CCPA and ISO 27001 standards, and led the collection, storage and security of over 5M customer data points.
Do you work with AI?
Yes. AI is part of my Data, Integrations and AI service: AI-assisted content workflows, AI-powered advertising optimisation and generative engine optimisation (GEO), all built on clean, connected data. In my own work, automation and AI-driven insights cut manual data processing time by 60%.
Can you train my team?
Yes. Training and enablement is one of my eight services. I’ve trained 100+ end-users across 20+ cross-functional teams, which led to a 60% improvement in tool adoption and utilization.
What languages do you work in?
I work in English and Spanish. English is my full professional language, Spanish is my native language, and I have elementary Finnish.
Will I work directly with you?
Yes. There’s no account layer and no handover to a junior team. I plan the fix and I build it, then train your team so they can run the system after I leave.
How do we get started?
Book a call or email [email protected] and tell me what isn’t working: leads, data, automation, reporting or your CRM. I’ll tell you straight away whether I can help.
- HubSpot
- Salesforce
- Marketo
- Pardot
- Google Analytics
- Google Ads
- Meta Ads
- LinkedIn Ads
- Semrush
- Ahrefs
- Mailchimp
- Klaviyo
- ActiveCampaign
- Zapier
- Make
- Hotjar
- Calendly
- Intercom
- Apollo
- Clay
Let’s fix what’s slowing
your pipeline down.
Tell me what’s not working — leads, data, automation, reporting or your CRM — and I’ll tell you straight away if I can help.
[email protected]