INDEPENDENT CONSULTANT

Marketing Operations &
Revenue Growth Consulting

I help B2B companies turn messy marketing systems into a machine that brings in more leads, better data and faster deals.

One consultant, end-to-end: find what’s holding growth back, build the fix, and leave your team able to run it.

SOUND FAMILIAR?

Your marketing works.
Your systems don’t.

Good campaigns get wasted when the tools, data and handoffs behind them are a mess. Leads go cold, sales stops trusting the numbers, and nobody can say what’s actually working.

Systems
  • Fragmented MarTech
  • Disconnected CRM and marketing systems
  • Underused automation
Process
  • Unclear lifecycle stages
  • Inefficient lead routing
  • Weak Sales/Marketing handoffs
  • Manual operational work
Data
  • Poor data quality
  • Limited attribution
  • Unclear pipeline visibility
What It Costs You

Pipeline you can’t explain, predict or repeat.

Why It Happens

Tools and processes get added one campaign at a time. Nobody ever designs the whole engine — and a new dashboard won’t fix that.

SERVICES

Eight ways I help you grow

Pick the area that hurts most — click any card to see exactly what’s included.
:\\ 01

Strategy & Revenue Operations

A clear plan for how leads move from first touch to closed deal — and who owns each step.

:\\ 02

MarTech & Systems

Fewer tools, better connected. Cut the overlap and make your stack earn its cost.

:\\ 03

Marketing Automation

Get real value out of your marketing automation: clean setup, working automation and reporting you trust.

:\\ 04

Lifecycle & Automation

Always-on journeys that nurture leads and hand the hot ones to sales at the right moment.

CORE

Marketing Operations & Revenue Growth

Everything connects back to one engine: more leads, better data, faster deals.

:\\ 05

Data, Integrations & AI

Connected systems, clean data and AI that turn your marketing stack into a smarter engine.

:\\ 06

Analytics & Attribution

See where pipeline comes from, where it stalls, and what your marketing spend returns.

:\\ 07

Demand Generation & ABM

Campaigns and ABM built to create pipeline — not just clicks and impressions.

:\\ 08

Training & Enablement

Equip your team with the knowledge, processes and tools to keep the system running.

What I Am Known For

Marketing Automation

I specialise in taking underperforming or overcomplicated marketing automation environments and turning them into reliable growth systems: clean data, precise lead scoring, automated nurturing that works, and clear sales handoffs. Whether it’s Salesforce Account Engagement (Pardot) or similar platforms, I build it, document it, and train your team so the results stick after I leave.

LEAD IN
NURTURE
SCORE
DEAL
01 Marketing Automation Audit
02 Automation Architecture
03 Lead Management
04 Scoring & Qualification
05 Lifecycle & Nurturing
06 Integration & API
07 Governance
08 Training
WHO YOU WORK WITH

Strategic to plan it. Technical to build it.

I’m Isaac. For 10+ years I’ve been the person B2B teams call when their marketing and CRM stack stops paying for itself — leads leaking, data nobody trusts, reporting that can’t answer a simple question. I’ve fixed that across MarTech, marketing automation, lead nurturing and demand generation, in enterprise environments spanning 20+ countries.

You work directly with me — no account layer, no handover to a junior team. I plan the fix and I build it, so you get a system tied to how your business actually makes money, and a team that can run it after I leave.

Strategic advisory
Hands-on implementation
Cross-functional collaboration
Enterprise B2B experience
Operational scalability
Technology governance
Measurable revenue impact
IN THEIR WORDS
 

Best data-driven and MarTech mentor I’ve ever had. When I started off in digital marketing development years ago, Isaac selflessly supported my growth into an expert I am today. We have crossed paths in both, digital campaign execution and development, together working on data-driven solutions that support strategic direction and drive revenue. He is a true hands-on problem solver and demonstrates technical skillset highly valued in the MarTech community. Isaac is the right talent for companies hiring in complex digital marketing development projects, especially in B2B sector.

SG
Digital Marketing Operation Lead
 

An outstanding marketing and software development professional. His creative and innovative approach makes him a natural leader capable of designing and implementing unique and effective solutions. With a constant focus on objectives and results, Isaac combines technical expertise with strategic vision, consistently exceeding expectations and making a significant impact on the projects he leads. His ability to work collaboratively, solve problems, and adapt quickly to market changes positions him as an invaluable asset to any organization.

LL
Vicepresident
 


I have had the privilege to work with and for Isaac for almost a decade. His role has changed many times; from being a trainee in my team, to becoming the CEO to whom I reported. What has remained the same during all these years is his unfaltering dedication and commitment. Isaac is hardworking and relentless when it comes to delivering results, but considerate and open-minded when it comes to leading people. What really makes Isaac stand out is his capability to flexibly shift between roles; being the expert when required, leading when needed.

CH 
General Manager, Marketplaces
Tools I Work With
HubSpot
Salesforce
Marketo
Pardot
Google Analytics
Google Ads
Meta Ads
LinkedIn Ads
Semrush
Ahrefs
Mailchimp
Klaviyo
ActiveCampaign
Zapier
Make
Hotjar
Calendly
Intercom
Apollo
Clay
HubSpot
Salesforce
Marketo
Pardot
Google Analytics
Google Ads
Meta Ads
LinkedIn Ads
Semrush
Ahrefs
Mailchimp
Klaviyo
ActiveCampaign
Zapier
Make
Hotjar
Calendly
Intercom
Apollo
Clay
CONTACT

Let’s fix what’s slowing
your pipeline down.

Tell me what’s not working — leads, data, automation, reporting or your CRM — and I’ll tell you straight away if I can help.

[email protected]
Isaac Cachero
:\\ THIS IS ME